A growing SME that doesn't (yet) need a full-time CMO? The fractional model gives you access to the right seniority without the weight of a permanent hire.
At a glance
Companies that chose this method
Why go fractional
For many European SMEs a full-time CMO is premature or oversized. The fractional model solves a specific problem: senior strategy when you need it, with no long-term commitment.
Senior expertise without the cost of a full-time CMO. You pay for the days you need.
I get productive immediately: no long onboarding, no learning on your budget.
I coordinate agencies, freelancers and in-house juniors. You become the director, not the executor.
Modular engagements (3-6-12 months). Scale up or down with your goals.
Transparency
To avoid misunderstandings: fractional is a precise role, not a modern label for something else.
The method
Audit of your current marketing: positioning, channels, data, team. A map of where you really are.
We define goals, KPIs and quarterly priorities. A concrete roadmap, not a slide deck.
I coordinate the team (internal + external) to deliver. Weekly meetings and tracking.
Measure, optimise, scale. I transfer the method so it keeps running without me.
the projects speak
Massimo played a key role in helping us gain a deeper understanding of the Italian market and successfully launch a dynamic co-marketing campaign with an international company.
Massimo demonstrated strong market analysis skills, offering highly valuable strategic insights. His collaboration with our international team was flawless and contributed significantly to the success of our projects.
Massimo is an extraordinary person, a marketing expert with an endless supply of ideas. Highly recommended.
Short answers to the questions founders and CEOs ask before hiring a fractional CMO.
Cost is based on days per month and scope, but it is always a fraction of a full-time CMO salary. Most engagements start from a few thousand euros per month. You get senior leadership without a permanent hire or agency margin.
Usually two to eight days per month, depending on the size of the company and the goals. That time covers strategy, team governance and review meetings. The rhythm is agreed quarterly and can scale up or down.
A fractional CMO sits inside your team and owns strategy, priorities and governance. An agency typically sells execution and may have an incentive to increase activity. The CMO acts as your marketing leadership, not as an external vendor.
Most engagements run from three to twelve months, with a renewable quarterly agreement. The first month focuses on diagnosis and quick wins. The goal is to leave a repeatable system that keeps working after the engagement ends.
In a 30-minute call we'll work out together whether your context is the right fit. No obligation, no pitch.
YouTube Shorts
Quick takes on marketing, positioning and growth — straight from my YouTube channel.